American Marketing Expert
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Leo Burnett – [Advertising]
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett – [Advertising]
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett – [Advertising]
To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
Leo Burnett – [Mistakes]
What helps people, helps business.
Leo Burnett – [Business]
When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
Leo Burnett – [Dreams]