A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.


Always do more than is required of you.


Always serve too much hot fudge sauce on hot fudge sundaes. It makes people overjoyed, and puts them in your debt.


And whosoever of you will be the chiefest, shall be servant of all. [Mark 10:44]


Anything done for another is done for oneself.


Be alert to give service — what counts most in life is what we do for others.


Be unselfish. That is the first and final commandment for those who would be useful and happy in their usefulness. If you think of yourself only, you cannot develop because you are choking the source of development, which is spiritual expansion through thought for others.


Consciously or unconsciously, every one of us does render some service or other. If we cultivate the habit of doing this service deliberately, our desire for service will steadily grow stronger, and will make, not only our own happiness, but that of the world at large.


Customer needs have an unsettling way of not staying satisfied for very long.


Do everything with a mind that lets go. Do not expect praise or reward.


Do not let spacious plans for a new world divert your energies from saving what is left of the old.


Do right. Do your best. Treat others as you want to be treated.


Do something for somebody, gladly, twill sweeten your every care; In sharing the sorrow of others Your own are less hard to bear. Do something for somebody always, whatever may be your creed. There's nothing on earth can help you so much as a kindly deed.


Do unto yourself as your neighbors do unto themselves and look pleasant.


Drop the hammer and pick up the shovel.


Every day use your magic to be of service to others.


Every kind of service necessary to the public good becomes honorable by being necessary.


Everybody has to be somebody to somebody to be anybody.


Everyone needs to be valued. Everyone has the potential to give something back.


Find a need and fill it.

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